Digital Trends

The Content Refresh Strategy: Why Updating Beats Creating New Content for ROI

Updating existing content delivers 434% faster time-to-ranking compared to creating new URLs, making it your highest-ROI marketing strategy. Your old posts have already built search visibility, link equity, and domain authority that new content must earn from scratch. By rejuvenating content with updated statistics, expanded depth, and improved technical optimization, you’ll reverse predictable traffic decay patterns while spending less than